Guides
Jargon-free guides to competitor backlinks
Step-by-step walkthroughs of link research and link building, with every term defined the moment it appears, and honest about when free is enough.
Competitor research
Read a rival’s link profile and turn it into a list of links you can go and earn.
Backlinks 101
How to find your competitors' backlinks, without the jargon
5 min read
Strategy
How to analyze a competitor's backlink profile
3 min read
Strategy
How to do a backlink gap analysis (step by step)
9 min read
Strategy
How to replicate a competitor's best backlinks
3 min read
Strategy
How to monitor competitor backlinks (and your own) over time
5 min read
Backlink fundamentals
What a backlink is, the types that exist, and the vocabulary, defined once and without hype.
Backlinks 101
What is a backlink? A plain-English definition
6 min read
Backlinks 101
Types of backlinks, with examples
6 min read
Backlinks 101
Dofollow vs nofollow backlinks, explained clearly
4 min read
Backlinks 101
Anchor text, explained (and how to get the mix right)
5 min read
Backlinks 101
Backlink glossary: every SEO link term, explained
3 min read
Getting backlinks
The methods that still work, ordered by what you get back for the effort.
Paying for links
When money helps, when it is wasted, and how to tell a real service from a reseller.
Auditing your own site
See who links to you, protect what is working, and stay calm about what is not.
Backlinks 101
How to check who is linking to your website
3 min read
Backlinks 101
How to check backlinks using Google (free methods that still work)
4 min read
Strategy
How to find and remove toxic backlinks (without over-reacting)
3 min read
Backlinks 101
How to check backlinks for a YouTube video
2 min read