The course · Self-paced + live cohort

Run competitor backlink research yourself, with AI

A calm, practical course that teaches you to investigate any competitor’s links using AI and free tools, then turn what you find into links you can actually earn. No agency, no $129/mo subscription required.

See the plans
From $149 · Lifetime access
Lifetime access30-day refundNo tool subscription needed
What’s inside
Lessons published4
Runtime so far~80 min
Copy-paste AI promptsIncluded
Templates & checklistsIncluded

New lessons are being added as the course rolls out.

Who it’s for

Built for people who’d rather understand than outsource

The DIY marketer

You run your own marketing and want to understand competitors without a four-figure subscription.

The indie founder

You’re technical-ish, curious about AI workflows, and happy to do it yourself if someone shows you how.

The early-career SEO

You’re learning the craft and want a repeatable process you can bring to any team or client.

By the end

You’ll be able to do this on your own

Pull any competitor’s full backlink profile in minutes
Use AI to summarise thousands of links into a clear briefing
Tell a reproducible link from noise you should ignore
Build a prioritised list of links you can realistically earn
Write outreach that gets replies without feeling spammy
Run the whole thing as a 20-minute monthly habit
Curriculum

A practical path, lesson by lesson

Short lessons you can finish over a weekend, then reuse as a reference forever.

founder photo
Your instructor

Brad Williams

I’m the founder of DFW AI, and I’ve spent two decades operating businesses across law, local trades, and manufacturing. That was long enough to get tired of watching smart people pay four figures a year for backlink data they don’t know how to read. This course is the exact process I use, taught without the jargon, with AI doing the heavy lifting.

What we promise
Built to replace a subscription

The process is designed around free and one-time tools, so you are not locked into a $130 a month suite to do the research.

The AI prompts are included

Every module ships with the exact prompts, so you can run the analysis the same week you learn it instead of reverse-engineering it later.

No hype, just the process

This is the workflow used to run these sites, written down. Where a step does not matter yet, the lesson says so.

Pricing

One fair price. No fake discounts.

Self-paced
Everything you need, forever
$149one-time
Every lesson + all AI prompts
Templates & checklists
Lifetime access & updates
30-day refund
Most popular
Live cohort
Learn with a small group + Q&A
$349per cohort
Everything in Self-paced
4 live sessions with Brad
Feedback on your real research
Private community access
30-day, no-questions refund. If it doesn’t help, you don’t pay.

Questions, answered honestly

Do I need to pay for an SEO tool to take this?

No. The whole course is built around our free checker and AI. If you later choose a paid tool, we’ll help you pick honestly.

Is this beginner-friendly?

Yes. We define every term and assume no prior SEO knowledge. If you can browse the web, you can do this.

How much AI experience do I need?

None. We give you the exact prompts and walk through each one. You’ll copy, paste, and adapt.

What if it’s not for me?

Email us within 30 days for a full refund, no questions. We’d rather you trust us than keep your money.

Learn it once. Use it forever.

Stop renting understanding from a dashboard. Own the skill instead.

Enrolment opens soon. Join the waitlist and we’ll email you the moment it’s live, and you can read the free lessons above right now.